Black Rifle Coffee Company BURNS Starbucks, Vows to Hire 10,000 Veterans

A Utah-based coffee company is hitting back at Starbucks‘ vow to hire 10,000 refugees in response to President Trump’s extreme vetting program, saying it will hire an equal amount of military veterans instead.

Evan Hafer, CEO of the Black Rifle Coffee Company, said the ubiquitous corporate chain is making a “political statement” designed to mock conservatives, and that its plans are a reach anyway, since Starbucks would need to somehow obtain lists of the displaced.

Mr. Hafer said it makes more sense to do what his Salt Lake City company does: hire American veterans who’ve shouldered a heavy burden and could use a leg up in the workforce.

“We have bigger fish to fry,” he said in a brief phone interview. “The U.S. has been at war for 16 years, roughly.”

In a Jan. 29 message to employees, Starbucks CEO Howard Schultz said Starbucks was developing plans to hire 10,000 refugees over five years in the 75 countries where it does business.

“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” wrote Mr. Schultz, who endorsed Democratic nominee Hillary Clinton during the 2016 campaign. “These uncertain times call for different measures and communication tools than we have used in the past.”

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